Probably the best-known beach on Mykonos, Paradise has a beach party reputation that many others strive to emulate.
Day and night beach parties throb to 24 hour music, blasting from the beach bars have attracted youngsters in their droves since the backpacking hippy days of the 1960s.
The atmosphere is wild with a lively multicultural mix of youngsters partying from early afternoon and through the night as beach bars turn up the volume.
When on a break from partying and dancing there are tavernas, cafes and bars everywhere as well as the full gamut of beach watersports - jet skis, water skiing, snorkeling, parasailing, banana boats, tubes,and canoes as well as a scuba diving centre.
On land there is beach volleyball, horse riding and even bungee jumping. If you are under 30 and here in September, the closing party of the season on Paradise Beach in an umissable event.
The success of Paradise Beach has been helped by it being one of the most easy to get to of the south coast beaches, with a regular bus service and easy access.
There are also shuttle buses for specific events such as 'Full Moon Parties' or 'Bubble Parties' and regular water taxis and caiques from beach resorts at Platys Yialos and Ornos.
A local and long-standing campsite also offers apartments, beach cabins and showers under the trees at the back of Paradise beach.